广告行业常见英语词汇-word版.doc
摘要： ·广告英语·常用词汇表· 广告策划 1. 4P 营销4P 组合 =Product, Price, Place, Promotion mix 2. 4C 营销4C 组合 =Consumer wants and needs, Cost, Convenience, Communication 3. IMC 整合营销传播 =Integrated Marketing Communication 4....
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